Say what you want about Desiigner, it looks like the kid is going to be around for a little while. When the wider world first heard about him at the Yeezy Season 3 premiere of Kanye West’s The Life of Pablo, nobody outside of his small fanbase in New York had any idea who the hell he was. He sounded like the lovechild of Future and MC Ride, full of unbridled energy and laced up with the kind of youthful charisma that can take you a long way in today’s rap game. Anyway, we haven’t heard much from Desiigner since he dropped the fantastic New English over the summer, but it seems that he is back today with a new single promoted by Adidas and Champs Sports. Soundcloud rappers take notice: get your brand promotions while you’re popping, that’s where the real bread is at. Over a blaring horn and earth-shaking bass, Desiigner lets loose with his trademark ad-libs and autotuned gibberish; even as a seasoned Chief Keef fan who is used to slurred delivery, I have a hard time understanding what he’s saying. Regardless, the shit bangs, and will definitely get the energy up at your next pregame. Peep “Outlet” below, and let us know what you think.
Jay Critch and Rich The Kid join forces once again for their latest music video …